Job Summary
Outbound Growth Associate are at the forefront of our dynamic Marketing and Sales team, playing a pivotal role in collaborating with these two departments to to build the opportunity pipeline for Astera. If you’re passionate about building relationships, driving results, and have the determination to open up new conversations and shape the growth trajectory of Astera, this is the role for you.
What You’ll Do
- Collaborate with account executives, marketing, and sales leadership to execute outreach campaigns for existing and prospective customer accounts.
- Generate comprehensive contact lists for target personas and executives within designated account lists, territories, or regions.
- Co-create personalized and tailored prospect and customer outreach via various channels such as cold calling, social media and emails for initial outreach and nurture campaigns.
- Prioritize leads and new contacts from target accounts to develop collaborative 1-to-1 account outbound marketing strategy:
- Leverage ABM (Account-Based Marketing) tools to prioritize contacts who have demonstrated an interest in Astera
- Organize Astera and Partner Webinars
- Participate in Industry Events
- Respond to and coordinate next step, meetings or demos for in-bound leads
- Qualify leads, set up meetings for the Sales team, and develop leads into active opportunities for qualification and follow-up.
- Book Appointments and schedule discovery calls.
- Establish relationships with key contacts at targeted accounts to keep them up to date on Astera’s product.
- Stay informed about product updates and enhancements to accurately address customer questions and provide solutions.
- Track all activities, and maintain and update the contacts information and status in our CRM.
- Provide feedback to the marketing team on lead quality and engagement to help refine lead generation strategies.
- Collaborate with the sales team to improve overall sales strategies, customer engagement techniques, and strategies for new client acquisition and retention.
- Provide regular updates on campaign progress to Astera Sales and Marketing Leadership
- Consistently achieve monthly quotas of calls and qualified opportunities, contributing directly to Astera’s success.
What You’ll Need
- Excellent communication and interpersonal skills, ensuring strong and effective communication via phone, email, and social media channels.
- Ability and desire to learn quickly
- Ability to work independently with minimal direction, while also functioning and contributing as part of a team
- Strong organizational and time management skills
- Strong problem-solving skills and a creative mindset, with an understanding of the importance of data-driven decision-making.
- Self-motivation and drive to meet and exceed targets.
- Availability to work during US hours (6 PM PKT to 3 AM PKT).
- Familiarity with CRM systems and other sales tools is a plus.
- A degree in Business Administration (BBA), Social Sciences, Liberal Arts (SSLA), Computer Science (BSCS), Mass Communication, or related fields.
- 0-1 Year of Experience.
- Fresh Graduates and Students in the final semester of their educational programs are highly encouraged to apply.
