Digital Marketing & PR Associate

Department: Marketing
Job Type: Full Time
Job Location: Karachi
Work Model: Hybrid

Job Summary

Digital Marketing & PR Associate will be responsible for growing, shaping, and maintaining Astera’s reputation and brand. The incumbent will be tasked with maintaining media relations and collaborating with marketing teams in promotional activities.

What You’ll Do

  • Create innovative and engaging PR/Marketing and Media campaigns.
  • Improve the quality of the company’s voice via different online and offline channels.
  • Write press releases, media announcements, speeches, blogs, and other PR/marketing copy.
  • Build and maintain targeted media lists, and nurture relationships with key reporters, media outlets, analyst firms and industry experts.
  • Identify and onboard influencers for product marketing campaigns.
  • Identify and develop story angles and news flow and conduct targeted media outreach.
  • Proactively pitch stories and secure media coverage across online, and social media channels.
  • Conduct Regular Review Campaigns to Enhance Customer Engagement and Feedback
  • Plan and execute PR events, webinars, and product launches in collaboration with our marketing teams.
  • Monitor and analyze the effectiveness of PR initiatives, implementing improvements based on feedback and data insights.

What You’ll Need

Must have:

  • BSc/BA in marketing, PR, communications, journalism, marketing, or similar relevant field
  • Excellent written and verbal communication skills.
  • Ability to draft content, with an emphasis on clear, engaging, and informative material tailored to specific audiences.
  • Ability to manage multiple projects and work under tight deadlines.
  • Strong interpersonal skills, as well as the ability to build relationships with media professionals, stakeholders, and the team.
  • Creative thinker with a proactive and solution-oriented mindset.

Nice to have:

  • Expertise in media relations & influencer marketing.
  • Proficiency in using social media platforms and other relevant tools/channels to identify PR related opportunities.
  • Knowledge and understanding of marketing and PR practices within the tech/B2B industry.


Accelerate your career trajectory with us. Click "Apply Now" to seize the opportunity for professional growth in the data industry.

Apply Now

Apply for this position

Allowed Type(s): .pdf, .doc, .docx

Why Is Now the Right Time to Join Astera?

AI powered solutions

Join our company as we harness the power of AI to create groundbreaking products that shape the future. Be a part of the next big thing in technology and drive innovation alongside our exceptional team.

Dynamic Workforce

Join our dynamic and inclusive culture, where innovation thrives, growth is nurtured, and your potential is unleashed. Be part of a supportive community that empowers you to make a lasting impact and propel your career to new heights.

Plethora of Opportunities

We’re currently in the midst of an ambitious expansion, and you will have abundant opportunities to find roles and responsibilities that resonate with you. At Astera, you can put your skills to work in various departments and different projects, then choose how you want to make your mark.

Equal Opportunities for Everyone

Astera Software is an Equal Opportunity Employer and strictly prohibits discrimination of any kind. We are committed to building the best team possible and believe that great ideas can come from anyone. All the employment decisions are based on business needs, job requirements, and individual potential and qualifications, without any regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin, or disability.

The Astera team is diverse – we welcome and learn from different individual experiences and points of view that our teammates bring to the table. We’re excited to have you inspire us with yours!