Content Writer

Department: Marketing
Job Type: Full Time
Job Location: Karachi

Job Summary

As a Content Writer, you’ll be an integral part of our marketing team, responsible for creating high-quality content that showcases our software solutions, engages our target audience, and drives business growth. From blog posts and articles to website copy and social media content, you’ll have the opportunity to showcase your creativity and make a meaningful impact. This role includes creating highly engaging technical, semi-technical and business content that would help strengthen our brand messaging and the key value propositions of our products.

What You’ll Do

  • Produce original, high-quality, and well-researched content for our website, including blogs, eBooks, whitepapers, landing page content, and more.
  • Work with the product team to understand the product and write in-depth, product-focused technical content, such as whitepapers, product datasheets, technical guides, etc.
  • Research and understand our target audience, industry trends, and competitors to write persuasive and highly specific and targeted content.
  • Optimize content for search engines to improve organic visibility and drive traffic to our digital platforms.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment of messaging and goals.
  • Translate technical concepts and product features into clear, accessible language for diverse audiences.
  • Ensure grammatical, structural, and technical accuracy of all content produced.

What You’ll Need

  • Bachelor’s degree, preferably in Marketing, Literature, or relevant field.
  • 1+ years of working in the IT industry is preferable. But if you are a fresh graduate and think that you fit the bill, you are encouraged to apply.
  • Outstanding command of English language and good oral and written communication skills.
  • Basic understanding of WordPress and SEO tools.
  • Strong analytical skills to understand and leverage website analytics.
  • Ability to grasp technical concepts quickly and communicate them in an easy-to-understand way.
  • First-hand experience of using Google Analytics, SEMRush, or any other analytics tool would be a plus!


Accelerate your career trajectory with us. Click "Apply Now" to seize the opportunity for professional growth in the data industry.

Apply Now

Apply for this position

Allowed Type(s): .pdf, .doc, .docx

Why Is Now the Right Time to Join Astera?

AI powered solutions

Join our company as we harness the power of AI to create groundbreaking products that shape the future. Be a part of the next big thing in technology and drive innovation alongside our exceptional team.

Dynamic Workforce

Join our dynamic and inclusive culture, where innovation thrives, growth is nurtured, and your potential is unleashed. Be part of a supportive community that empowers you to make a lasting impact and propel your career to new heights.

Plethora of Opportunities

We’re currently in the midst of an ambitious expansion, and you will have abundant opportunities to find roles and responsibilities that resonate with you. At Astera, you can put your skills to work in various departments and different projects, then choose how you want to make your mark.

Equal Opportunities for Everyone

Astera Software is an Equal Opportunity Employer and strictly prohibits discrimination of any kind. We are committed to building the best team possible and believe that great ideas can come from anyone. All the employment decisions are based on business needs, job requirements, and individual potential and qualifications, without any regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin, or disability.

The Astera team is diverse – we welcome and learn from different individual experiences and points of view that our teammates bring to the table. We’re excited to have you inspire us with yours!