Content Strategist

Department: Marketing
Job Type: Full Time
Job Location: Karachi

Job Summary

The incumbent will be responsible for developing and executing content strategies that drive traffic and generate leads. This role includes strategizing and creating highly engaging technical, semi-technical and business content that would help strengthen our brand messaging and the key value propositions of our products.

What You’ll Do

  • Create quality content for the website, blog, landing pages, and all other channels of content
  • Work with the product team to understand the product and write in-depth, product-focused technical content, such as whitepapers, product datasheets, technical guides, etc.
  • Conduct keyword research to optimize content for search engines
  • Identify gaps in our content strategy and recommend new ways to reach the target audience
  • Proofread and edit written pieces before publication
  • Monitor website analytics and use the insights to optimize the content strategy
  • Coordinate with graphic designers to get custom images and infographics created for the website
  • Monitor the latest marketing and industry-related trends to improve performance and generate content around trending topics
  • Review and update published content as needed
  • Build and manage a rich content calendar that attracts a qualified audience to our online properties
  •  Ensure grammatical, structural, and technical accuracy of all content produced

Skill Set Required

  • At least 3-4 years of experience working with a reputable content-writing company
  • Bachelor’s degree, preferably in Marketing
  • Proven editorial skills and outstanding command of the English language
  • Ability to work independently, as well as in a team
  • Strong analytical skills to understand and leverage website analytics
  • First-hand experience of using Google Analytics, SEMRush, or any other analytics tool


Accelerate your career trajectory with us. Click "Apply Now" to seize the opportunity for professional growth in the data industry.

Apply Now

Why Is Now the Right Time to Join Astera?

AI powered solutions

Join our company as we harness the power of AI to create groundbreaking products that shape the future. Be a part of the next big thing in technology and drive innovation alongside our exceptional team.

Dynamic Workforce

Join our dynamic and inclusive culture, where innovation thrives, growth is nurtured, and your potential is unleashed. Be part of a supportive community that empowers you to make a lasting impact and propel your career to new heights.

Plethora of Opportunities

We’re currently in the midst of an ambitious expansion, and you will have abundant opportunities to find roles and responsibilities that resonate with you. At Astera, you can put your skills to work in various departments and different projects, then choose how you want to make your mark.

Equal Opportunities for Everyone

Astera Software is an Equal Opportunity Employer and strictly prohibits discrimination of any kind. We are committed to building the best team possible and believe that great ideas can come from anyone. All the employment decisions are based on business needs, job requirements, and individual potential and qualifications, without any regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin, or disability.

The Astera team is diverse – we welcome and learn from different individual experiences and points of view that our teammates bring to the table. We’re excited to have you inspire us with yours!