Job Summary
As the Outbound Lead, you’ll take ownership of Astera’s demand generation initiatives, leading campaigns that attract and convert enterprise customers worldwide. You’ll design and execute outbound marketing strategies leveraging data, automation, and creativity to drive measurable business impact. We are looking for these individuals for Astera and its brands, to help scale our outreach and accelerate global growth.
What You’ll Do
- Plan and execute targeted outbound campaigns across email, LinkedIn, and other channels.
- Identify and segment ideal customer profiles (ICPs) and craft personalized outreach strategies.
- Collaborate with Sales and Product teams to ensure alignment between messaging and pipeline goals.
- Analyze campaign performance and continuously optimize for higher engagement and conversions.
- Experiment with automation tools, AI-driven personalization, and A/B testing to enhance effectiveness.
- Build and manage reporting dashboards to track KPIs and ROI of outbound efforts.
What You’ll Need
- 3+ years of experience in outbound marketing, demand generation, or B2B campaign management.
- Strong grasp of lead generation, email marketing, and CRM automation tools (e.g., HubSpot, Salesforce).
- Proven success in designing and executing data-driven outreach campaigns.
- Ability to interpret performance metrics and optimize strategies based on insights.
- Excellent communication and copywriting skills for outbound messaging.
- Experience with AI-based personalization and automation tools (preferred).
- Bachelor’s degree in Marketing, Business, or related discipline.
- Strategic thinker with an experimental mindset and ability to lead initiatives end-to-end.
